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Central Department Store Co., Ltd. and subsidiaries under Central Group joined the Signing Ceremony for the Memorandum of Understanding (MOU) and participated in the exhibition for the "Proactive Market Surveillance" project. The initiative aims to elevate governance standards and enhance the efficiency of product and service quality control across both offline retail stores and digital (online) platforms.

Participating in this project not only reinforces Central Group’s commitment to conducting business with transparency, integrity, and social responsibility, but also strengthens the organization and delivers value to consumers across four key dimensions:

• Elevating Customer Trust: Consumers can rest assured that every product and service under Central Group undergoes rigorous selection, inspection, and standard verification—ensuring transparency and traceability at every step while minimizing the risk of non-standard or counterfeit goods.
• Proactive Governance through Public-Private Collaboration: By leveraging data, inspection innovations, and the latest regulatory guidelines from government agencies, Central Group can screen suppliers and products entering its department stores and platforms with greater speed and precision.
• Building a Fair & Safe Ecosystem: Being part of a proactive network protects consumers from unfair trade practices while supporting quality suppliers and business partners to grow together in a safe and sustainable commercial environment.
• Reinforcing ESG Leadership: Demonstrating a clear stance on driving the organization through good governance and business ethics reinforces a globally recognized corporate image.

Throughout its business operations, Central Group has prioritized quality and consumer safety above all else. Joining the Proactive Market Surveillance project represents a significant milestone that not only elevates internal operational standards but also serves as a key catalyst in building a clean, transparent, and trustworthy commercial ecosystem—delivering the best possible experience to every customer sustainably.